Do The Macarena (On A Fishing Boat In The North Atlantic With An HP Printer)

C O M M E R C I A L S

Do you like this HP Office Jet Pro commercial?  I think it is very effective.  The people are of all ages, attractive (including adorable little kids in commercials, TV shows, video and film is usually a no-brainer) and very happy.  The colors are beautiful.  Everyone seems to be having fun in the upcoming celebration of AnnaBel’s birthday.  The fishermen look like good wholesome hard working Scandinavians or Scandinavian-types, and the ocean is a sapphire blue – it must be the North Atlantic.  The wood of the ships is good wood (that sounded like something Mitt Romney would have said  –   “the trees are the right height, the wood is good wood”) .  Everything that needs to be good is good.  Everything that needs to have color has color.  And so on.

But what first caught my attention is the music of this HP Office Jet Pro commercial.  Because I am always multitasking, I am always hearing television before I am watching television  For me, the trick is – if the music and/or sound is interesting enough or familiar enough, I look up.  If not, I keep writing/goofing off at my iMac while I am also looking at my iMac, not a television screen.

While working on a project, I heard this HP Office Jet Pro commercial and looked up.  What distracted me and attracted me to the commercial was the manner in which it referenced the way-too-big hit song from the mid 1990’s, “Macarena.”  (When I just wrote, M-A-C-A-R-E-N-A, WordPress thought perhaps I meant, “Macaroni,” or “Macaroon.”  No, I meant M-A-C-A-R-E-N-A.  It might take a few more years to convince the world of words that Macarena is Macarena, just as it took a long time to make “Beatles” not be “Beetles.”

“Macarena” features its hook at these eleven (11) places in Macarena:

0.41-0.50

0.51-0.59

1.19-1.27

1.28-1.37

2.14-2.23

2.24-2.32

2.54-3.03

3.04-3.12

3.13-3.22

3.23-3.31

3.32-3.40

The hook in the “HP Office Jet Pro commercial” is heard once in HP Office Jet Pro commercial:

0.07-0.17

Do you think the hooks between these two songs are similar?

Which of the following do you think is/are true?

HP Office Jet Pro commercial  copies  Macarena

HP Office Jet Pro commercial  infringes the copyright of  Macarena

HP Office Jet Pro commercial  references  Macarena

HP Office Jet Pro commercial  does not reference  Macarena

Please post your thoughts.  Maybe I’ll post mine.

One final thought re these videos:

“I like, uh, I like seeing the, uh, I like seeing the videos.  I love the videos.  There’s something very special here.  The great videos but also all the little inland videos that dot the, uh, the, uh, parts of Michigan. Um…”